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Tips For Developing a Results-Oriented Internet Marketing Presence……..Attracting More Clients On

Developing your website and planning your navigation should be at the top of your list ofonline marketing activities.  You need to know some basic copywritingtechniques to create compelling content. However, your strategy comesfrom an understanding of your market and your unique sellingproposition. Here are some ideas for creating effectiveresults-oriented pages to increase sales and sell more products online. * Develop copy to answer the question, “What kinds of of clients would benefit the most from hiring these services ?”Describe your ideal clients but don’t stop with demographics (“a womanaged 25-40, earning $X a year…”) Describe your clients in terms oftheir emotions, needs and motivation for hiring your service. Yourprospects should see your site as a mirror so they recognize themselvesas they read. When they say, “That’s me!” they’re one step closer tohiring you. * Write your bio to answer the question, “Why should I trust you to deliver top quality service?” marketing professionals are so afraid of self-promotion they create a”tombstone bio,” listing professional history like a resume. Or theymake a reference to activities that don’t seem to be related to theservice promoted by the website. Your copywriting should show how yourbackground and experience make you a stronger service professional. * Explain what you offer and why it is important. Whenyou take this step you will probably gain the greatest benefit bytelling stories. Share examples of how you helped specific clientssolve specific problems (with the clients’ permission, of course).Write your stories to emphasize how much the client had gained in termsof relationship satisfaction, money, or health. You need to giveprospects a sense of what you do without getting bogged down in detailsof your process. Don’t be afraid to add testimonials to every page of your website .Choose testimonials that show how you effective you are, not those thatpraise you as a nice person. Include testimonials from people whoresemble your clients and get full names. These days prospects are notlikely to be impressed by testimonials from Big Names or from “Mary inWichita.” They recognize authenticity.  to make big profits from a tinylist is excellent training for making mega-profits from a huge list. Rememberthat your website is supposed to work for you 24/7 to attract clients,sales and ezine sign-ups. Download a free Report on The 7 Secrets ofWebsites That *Really* Attract Clients when you visit Netcash Learn why an Internet presence should be the cornerstone of yourmarketing and how to avoid the most common Internet marketing mistakesmade by even the smartest professionals.

- Music – This Week in Music – Jim Donio, President of NARM

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